Phillips got his start in radio, working in Decatur and Nashville, and, finally, in 1945, making it to Memphis, his version of what Paris was for Ernest Hemingway and Gertrude Stein. His father was a flagman on a railroad bridge over the Tennessee River. He was born, in 1923, in a small place in Alabama called Lovelace Community, not far from Muscle Shoals. In the beginning, Phillips had not planned to run a record company. But he helped identify an audience, and that audience transformed the industry and the nature of popular music.

He recorded a style of music that the major record companies-there were six of them when he started out, and they dominated the national market-had deemed unprofitable. He had a regional business, little access to capital, and no reliable distribution system for his product. In twenty-first-century terms, Phillips was an industry disrupter. No one contributed more to the job than Sam Phillips, the founder of Sun Records, in Memphis, and the man who discovered Elvis Presley.

Coming up with that sound, the sound of unrehearsed exuberance, took a lot of work, a lot of rehearsing. As with any musical genre, it boils down to a certain sound. ThereвЂ™s no show-biz fakery coming between you and the music. Rock and roll feels uninhibited, spontaneous, and fun. You can add horns and strings and backup singers, and you can add a lot more chords, but the important thing is the feeling. The instrumentation and the arrangements are usually simple: three or four instruments and, frequently, about the same number of chords. The learning curve for performing the stuff is short the learning curve for appreciating it is nonexistent.

To this way of thinking, rock and roll-the music associated with performers like Chuck Berry, Little Richard, Buddy Holly, and the early Beatles-is music that anyone can play (or can imagine playing) and everyone can dance to. вЂњI felt,вЂќ she concluded, вЂњthat I could do that.вЂќ For many people, that response is the essence of rock and roll. She found herself making a cold appraisal of his performance. As she described the concert in her memoir вЂњJust Kids,вЂќ everyone was transfixed by Jim Morrison, except for her. In 1968, when Patti Smith was twenty-one and working in a Manhattan bookstore, she went to a Doors concert at the old Fillmore East. Sam Phillips and Elvis Presley at Sun Records, in Memphis, December 4, 1956.

Sally go round the sun origin recording